Case Study: Non-Profit

The challenge

Global health charity looking to increase blog traffic using social media and decrease Adword spend.

Approach

  1. Devise online social media strategy
  2. Establish current performance
  3. Seek interested and influential social media users using online tools
  4. Target appropriate social media platform per post
  5. Reach out to influencers prior to blog post release
  6. Recommend site structure modifications decreasing page weight and improve cross-post linking
  7. Manage user paths to encourage interaction

Case Study: Global Organisation →